Ethical, Organic, Sustainable & More

Ethics are important to us at AIRR. We believe that fashion and business should not lead to compromises and that everyone in the work place and supply chain should be treated fairly and with respect, and that also includes our environment around us too.

All of our brands provided at AIRR stick to strict ethical credentials, with many receiving Fairtrade accreditation by the World Fair Trade Organisation. 


Ethical Fashion is a means to supporting a better, stronger, and positive industry of fair employment and working conditions, fair pay, sustainable production whilst also taking care to protect our environment. It also supports the movement of low waste and ‘slow fashion.’  We pay close attention to our brands credentials of how they are working ethically and sustainably whilst also buying into the longer term styles not fast fads, so we don’t have cheap clothes to throw away when the trend moves on. 


Our brands use a variety of different organic materials such as Organic Cotton, Tencel, Bamboo, Soya, and Wool. Materials that are natural, kind to our skin and environment and don't require the need for use of harmful toxic chemicals. 

Farmers can also work in a much healthier environment, receiving a better price for their crop and taking them out of a viscous financial circle associated with the the production of non GM-free cotton, a process which forces some farmers into suicide. Organic uses much less water than is used to grow GM cotton, often only rainfall, whereas the non-organic industry is a huge source of environmental pollution, using almost one quarter of the world's insecticides and 10% of pesticides. Conditions for cotton growers can be poor, with poverty, health price


Sustainable fashion also promotes natural and organic farming, avoids polluting substances, protects water supplies, uses biodegradable substances where possible, and recycles materials where possible.


We supply so many more brands, each with their own ripple effects. It’s about treating producers with respect, long-term relationships, training, strengthening businesses, and deepening our social impact. The companies we deal with also have Internal Monitoring Systems to ensure that Fair Trade as defined by the eleven principles of WFTO is maintained throughout supply chain, and that the profits earned from trade are used to strengthen local communities.